Her journey from corporate boardrooms and a passion for entrepreneurship led her to establish Tribe Consulting Agency, a brand and go-to-market consultancy powerhouse for medtech, startups and entrepreneurs.

She’s a professional storyteller, podcast host, and brand strategist who spent the previous 12 years launching surgical robotics to market at Intuitive, the makers of da Vinci, and held leadership roles at Johnson & Johnson and Fujifilm. Steph Pliha lives in sunny Newport Beach with her husband, three boys, and their Siberian husky named "Jon Snow".